There are lots of great ideas here so please pay close attention… Let’s say you write an email to promote a product. Your email is basically a review of the product, and with it you make lots of sales. Now you’re done, right? Not even close.
Take that very same email and repurpose it into a review. Post the review on your blog under “reviews” and optimize it for SEO. Don’t panic – you’re basically optimizing for just a couple of key phrases like “XYZ Product Review.” Done right, you’ll get steady free traffic to your reviews, and sales, too.
Capture the email addresses of these additional visitors when possible and of course capture your buyer’s emails addresses so you can sell them more stuff.
Now think about what you just did – you wrote one email, made some sales, put the email on your site, made more sales and got more people on your list. Not bad.
But we’re just getting started.
Let’s say you write a 35 page report on traffic strategies. You sell the report for $10, and you make lots of sales. It’s a good start. But you are leaving SO MUCH money on the table.
Here’s what you can do…
At the end of your report (which is a really great report, btw) offer the reader personal one-on-one coaching tailored to them, based on the report, and charge a whole lot more than $10. A LOT more.
And don’t panic. You already have the information you need – it’s in the report you wrote. All you’ll be doing is working with this client on-on-one to tailor a solution for their business. “Let’s do A, then B, then C.” You’re simply acting as a coach or consultant. They’re getting the result they want and you’re getting a nice 3 or 4 figure fee.
But we’re not done yet.
Take the content from your report and make a video course. Put the course on ClickBank and pull in more sales. Setup an affiliate program while you’re at it (super easy to do with ClickBank), and the sales will continue to flow without any additional effort on your part.
Now take the content from your report and create a webinar with it. At the end, offer your personal coaching service. Or an upsell. Or whatever you want that fits.
Are you getting the point?
These are just a few examples of how you can repurpose your best content to earn yourself 10 times more money. You don’t necessarily need more content. You just need to use the content you do create wisely, and repurpose whenever possible to reach more people and create more customers for your business.
I can’t stress the importance of what I’m about to tell you enough. If you look at entrepreneurs who have made fortunes – I mean SERIOUS wealth – in almost every case the money came not from inside the business, but from SELLING the business.
You’ve heard numerous news stories of internet companies selling just 1-3 years after their initial start-up. And the businesses you hear about sell for 7, 8 and even 9 figures.
If this sounds out of reach right now, picture this scenario: You start a business today, and in 6 months to 2 years you sell it for 6 figures. Would that make a great payday for you?
Now you might be thinking that selling your business is something you don’t need to worry about until long after you start it. Not so.
If you are starting a business right now, you should also be considering your exit strategy. After all, you could get bored with what you’re doing and want out. Or maybe you need quick cash. Or you decide to go in an entirely different direction. So you decide to sell your business.
If you’ve laid the groundwork, you should be able to sell quite quickly and for a very good price.
Here’s what you need to know:
– Don’t think of it as flipping a website. Think of it as selling a BUSINESS. That’s because buyers don’t want a website. They can build their own website cheap enough.
What they do want is a ready to go, money-generating cash-cow business, so make your plans accordingly.
– Make your business transferable from Day 1. Every product should be its own entity – after all, a single product can actually be an entire business.
Give it a website of its own, its own list, its own customer base, its own affiliate program and affiliate list, etc.
– Don’t brand it exclusively with your name. It’s fine to attach your name to your XYZ product, but don’t call it “yournameproduct.”
In other words, “Bob Smith’s Traffic Gorilla Mania Course” is fine. “Bob Smith’s traffic course” is not. In the first case, the product is Traffic Gorilla Mania, a name that anyone can sell. In the second case, the product is Bob Smith’s Traffic, a product forever branded as belonging to Bob Smith.
Imagine you’re Bob Smith, and you sell your traffic course business to someone else. That person then sells the course. Who do people ask for help? You. After all, your name is on the course.
Then let’s say the buyer alters the course and now it stinks. Who will people blame? You. Now you see why your name needs to be completely separate from the product name.
Yes, it’s a bit strange to think about your exit strategy when you’re just starting a business. But when it comes time to sell, you’ll be glad you did.
One more thing – what if you have a partner?
Write into your agreement what will happen if you sell. Just look at the possibilities and agree on how it will play out if one of you wants to sell to the other, or if you both want to sell to a third party.
You can make a good amount of money by making each of your businesses as stand-alone as possible, and then selling them when the time is right. In fact, selling your business can potentially earn you more than you made running the business.
So plan ahead, and make sure you are building your business-selling exit strategy directly into your business itself!
If you were a college student who never stopped attending school full time… how much would you earn. Likely nothing. You’re too busy learning to earn.
When does a college student start making money? When they leave school (graduating or not, doesn’t matter) and start working.
So why do we think our online marketing businesses are any different?
When you put education in front of ‘doing,’ you’re a perpetual wannabe marketer.
But when you put the doing first, you’re building a business.
It’s a simple mind-shift that can take you from broke to six figures.
I’m not saying you should stop learning – not at all…
What I am saying is you should devote your best hours to working on your business. And devote your ‘spare time’ to learning.
Of course, sometimes you’ll need a crash course in something. Like when you try to build your first squeeze page. This is when you go to Google or YouTube, find a video that walks you through what you need to know, and do it as you follow along with the video. Yes, you’re learning. But you’re doing it in context with working on your business.
Bottom Line: There is a point when you have to put all the courses and programs aside and get busy doing something. And while you’re actively engaged in that, don’t learn anything unless it directly relates to what you’re doing.
Think of doing as your full time activity, and learning as something you do during off hours. You’ll make a lot more money that way.
It’s a New Year – time to plan your best year ever! And before you groan and run away, get excited because we’re going to make this the easiest, speediest marketing plan ever!
After all – if you have to spend a week tediously writing out a 50 page plan – seriously, will you do it?
No.
But anyone can take a few minutes and plan out how they are going to double, triple or quadruple their income over the next 12 months.
Ready? Let’s get started:
1. Choose a goal. A big, fat, hairy, audacious goal is good, just as long as you BELIEVE you can reach the goal. Your deadline to reach this goal will be December 31st, 2021.
2. What are the strategies you’ll use to achieve this goal? You don’t have to know every step right now. But you do need to have a basic plan.
3. Tactics: what are 3 to 5 things you need to do to implement your strategy? For example, build a website, open social media accounts, create a lead magnet to build your list, etc.
4. The to-dos: these are the steps you’ll take to implement each of the tactics in #3 above. For example, to create a lead magnet you might write these steps: Brainstorm topics, choose one, do research, write/create lead magnet.
5. Timeline: How long it will take to complete each step, with deadlines.
Now create your 6 month goals. This is the halfway point between the first of the year and reaching your goals. This will let you know what you must accomplish by June 30th to be on track.
Next, create 3 month and 9 month goals. These are your quarter year marks, and again they tell you what you need to accomplish by those dates – March 31st and September 30th – to be on track.
Finally, create goals for January 31st and February 28th to also stay on track.
When it’s time, you’ll do the same on April 1st for April 30th and May 31st, and so on.
Finally, create a budget so you know how much money you’ll need, especially in the first 3 months. If you structure this correctly, your budget for the remaining 9 months will come out of profits.
That wasn’t so hard, was it?
Now you have a real plan on how you’re going to make 2021 your best year ever.
The only thing left to do is follow your plan and success is yours. Here’s to your advancement and growth in 2021 and beyond!
These are super easy to pull off, yet so effective you’ll be kicking yourself for not using them sooner…
LinkedIn: See Restricted LinkedIn Search Results
When you search for people on LinkedIn, you might not see the search results you’re looking for. This is because results can be restricted based on your membership level.
But there is a way around this…
The majority of LinkedIn profiles are indexed on Google.
Thus all you have to do is search Google to find what you’re looking for, like this:
Site:linkedin.com “name of person”
And let’s say you’re looking for social media managers in New York. Type this into Google:
Site:linkedin.com//pub “social media manager” New York
Now you can find the information LinkedIn is hiding from you.
Sweet!
Twitter: Send Tweets Longer Than 140 Characters
No, I don’t mean send readers to another site to see what you have to say. We’re going to keep our readers right there on Twitter by doing this:
Send out your tweet just like normal, ending it with a (…) or a cliffhanger.
For example,
“Did you know you can send out a Tweet that’s longer than 140 characters? First you tweet like usual. Then…”
Reply to your own tweet from your own stream. Seriously. Remove your @name so you don’t look like you’re talking to yourself (which would be weird!) Like this:
“…you reply to your own tweet in your Twitter stream. Remove the mention of your name and finish your tweet.”
Visitors see either tweet in your stream, click on ‘view conversation’ and see the full length tweet.
Facebook: Reduce Attack Posts and Salty Comments
The Internet can be a rowdy place, especially in social media. But if you go to the Page Moderation section of Page Settings, you’ll get some relief.
Simply enter common inflammatory words such as “unlike,” “clickbait,” “idiot” and so forth. Then when a banned word is used, the comment will be hidden from the general public.
The comment still appears to the person who left it who is none the wiser. And their friends will be able to see it as well, but no one else.
You can also hide comments from trolls after they’re posted. The troll will still see the comment, so unless he compares his account with someone else’s he’ll never know the comment is hidden.
And it’s better than deleting the comment and banning the troll, since they’ll then email you and complain you’re stepping on their freedom of speech.
YouTube: Research What Viewers Want
It can be difficult to move viewers off of YouTube and onto your website. But now you can use YouTube cards to poll your audience and find out what they really love.
Ask the right questions and you’ll discover what will make them go to your website and opt-in to your mailing list. Then simply present them with the strong call to action they need, and they’re yours.
Any Social Media Platform: Vastly Increase Your Social Media Followers
Share for Share or Shoutout for Shoutout (S4S) is basically forming mutually beneficial partnerships with other people in your niche.
You post each other’s content with a reference back to them. Sort of like emailing your list to tell them about another email marketer (also called a solo ad) only it’s done reciprocally on social media. And it costs nothing because you are doing it for each other.
But what if you’re new to the platform? If you have social clout on other platforms, you might do a cross promotion in which you promote them on your established platform and they promote you on your new platform. And the best thing about this technique is it works on any social media platform, including Twitter, Facebook, LinkedIn and so forth.
There you have it – 5 genuine social media hacks that can make a real difference in your marketing. Pick your favorite and start using today.
Obviously if the subject line of your email doesn’t get the open, it’s all over. No clicks. No sales. No anything. But with the right subject line, you can get your readers to open and devour your emails. Here then are 20 eye-opening tips for subject lines that get results…
Short is better
40% of emails are opened on mobile, and they’ll get cut off if they’re too long. Aim for 50 characters or less.
Another reason shorter is better – it’s more eye-catching. Compare these two subject lines and ask yourself which would catch your eye:
“Warning!”
“Warning, that early morning habit of yours might be causing a serious problem”
For the best of both worlds, consider this… with most email programs, you can place “Warning!” in the subject line, and use “That early morning habit of yours might be causing a serious problem” as the first line of the email, which will show up as preview text.
As always, test.
Still don’t believe that shorter is better?
According to Contact Monkey, subject lines with 3 or more words are opened 15% less than those with 1-2 words.
Don’t get cute
Some emailers like to begin their subject lines with “fw:” because they believe it increases open rates. But according to Convince and Convert, it actually reduces opens by 17%.
However, Contact Monkey also reports that the top five subject lines in their recent study all included “Re:” This just goes to show you the importance of testing.
Create urgency
Subject lines that evoke a sense of urgency and exclusivity receive a 22% higher open rate, according to Email Institute. Use deadlines such as “today only” and “12 hour giveaway” to encourage readers to act now.
Do NOT use the word “newsletter”
A study from Adestra found that email subject lines containing the word “newsletter” received an 18.7% decrease in open rates.
Why? Maybe because recipients think it will take too long to read, or they can always read it later; which of course they seldom do.
Use the person’s name in the subject line
Yes, it’s an old school trick. And yes, for a while it seemed like it wasn’t working as well as it did.
But these days, people get so many emails that once again having this little bit of personalization can make a difference. In fact Adestra found that personalized subject lines were 22.2% more likely to be opened.
Just don’t do it every time or it will lose its effectiveness.
Words to avoid –
“Meeting” reduced opens by 7% according to Sidekick. “Quick” reduced opens by 17%. “You” reduced opens by 5%.
Words to use –
“Tomorrow” increased opens by 10% according to Sidekick. “Free” increased opens by 10%.
Test to find the right sender name
If the recipient doesn’t recognize the sender name or doesn’t have a positive association to it, the email likely won’t get opened. If your business name implies a benefit “Your Best Body” then try sending from that name, as well as “Joe Smith, Your Best Body” and your full name “Joe Smith.” See which one gets the most opens and then stick with that.
It creates a terrible impression, looks anything but personable, and prevents recipients from adding it to their address book.
Use list segmentation
You don’t want to send news of your children’s clothing sale to a guy who only purchased men’s work shirts. Personalize each person’s experience according to the action they’ve taken – which list they’ve joined and which product they’ve purchased.
Who says you need a subject line?
According to Sidekick, emails with no subject line were opened 8% more than those with a subject line. But use this trick sparingly, if at all. And remember, preview text will be visible, so make it good.
Make readers feel like they’re on the inside
The psychology of exclusivity is a prime motivator. Give your subscribers a sense of belonging to your group, your tribe or your inside circle.
In other words, make them feel special with subject lines like this:
– “An exclusive offer just for you” – “My personal gift to you” – “For members only, you’re invited!” – “Private: For beloved customers ONLY.”
3 words to use
Using the words “Sale,” “Video” or “New” in subject lines boost open rates.
Don’t bait and switch
Any promise made in the subject line needs to be fulfilled in the email.
For example, don’t put “27 Free Ebooks” in your subject line, and then try to sell them 27 Ebooks which will ‘seem like they’re free because they’ll make you so much money.’
I’ve actually received this email – and unsubscribed because of it.
Tell them what’s inside – and make it good
Did they just join your list to get a free book? Then your subject line might be, “Your new ebook inside!”
Are you announcing a new service that is perfect for them? “Joan, this service is tailor-made for you.”
Use numbers
“Increase your traffic 200%” is better than “How to increase your traffic.”
Use action verbs
Think of a subject line as a call to action – you want the language to inspire people to click on the email. By starting with an action verb, you’ve got a much greater chance of motivating them to click.
For example, which of these stimulate you to want to know more… “Notice: The New Nissans are here” or “Drive a Brand New Nissan Today”?
“Daily’ and “Weekly” in subject lines boost open rates
But the word “Monthly” hurts them, according to Adestra.
Oh yes…
The subject line word that increased opens by 61.8% according to Adestra?
Believe it or not, it’s the word “alert.”
Again, don’t over use it, but instead reserve it for those times when it really, really counts.
You motivated your readers to open your email with a great subject line, but now what?
It’s all about your first sentence. And your second, and your third… You’ve heard how the purpose of the first sentence in a sales letter is to get them to read the second, and the second is to get them to read the third. Treat your emails the same way, like every sentence counts. Because it does.
Google says that a healthy, active online community is one of the signals they look for to determine your blog’s quality. Comments are considered part of your content, so the better they are, the better your blog does in search results.
The problem is, of course, that a lot of comments are either spam or they don’t add anything to the conversation. For example, “Great post!” and “Love it!” might feed your ego, but that’s about it.
So how do you encourage people to leave thoughtful, well-written comments that add to the conversation?
By using a seed question.
Once you upload your post, be the first one to comment on your own post. For example, let’s say you wrote a blog post titled 7 Ways to Get Free Traffic.
Your comment might be, “Thanks for checking out my post. I thought I’d kick off discussion with a few questions about how you get free traffic. What’s your favorite technique? How much time and resources does it take? And how effective has it been so far? I would love to hear from you on this.”
When you do this, you’ll likely find that more of the comments you receive actually ADD to the conversation.
One more thing, and this is a little sneaky – up-vote your own comment to keep it at the top. Odds are others will begin up-voting it as well, but it doesn’t hurt to add your own up-votes. You want your comment to be the first one people read.
Try this technique out on the next blog post you write, and I bet you’ll significantly increase the quality and quantity of comments you receive.
Not only can this help you with the development of your own community and search engine rankings, you’ll also likely find the seeds of inspiration for future blog posts as you interact with your blog readers in this way.
You send out an email and someone writes back that you’re a liar. You post on your blog and someone says you’re an idiot. You create a new product and someone says it stinks and it doesn’t work. Congratulations, because you are doing something RIGHT.
If you’re trying to please everyone, you’re pleasing no one. People who are having a real and positive impact on the world are inevitably met with trolls and haters.
If no one experiences discomfort when they see your work, then your work isn’t having an impact.
Think of every successful person and company you know. Every single one of them has trolls and haters. And likely every single one of them knows that those trolls and haters are clear indications that they are on the right track.
Maybe you don’t have ‘haters’ after all. Maybe you have ‘fans in denial.’ It’s all a state of mind. Remember, when people hate on you, it’s often because you have something they want.
And here’s how to have fun with your haters: Realize that the less they like you, the more religiously they will be checking your page. So smile. And maybe write them this note:
“Dear haters, I have so much more for you to be mad at. Just be patient.”
A tiger doesn’t lose sleep over the opinion of sheep.
Is someone trying to bring you down? They’re already beneath you, and they probably secretly wish to BE you.
If you’re not doing it, you’ve certainly heard of it – segmenting your email list is based on things like when and where readers subscribed, products they’ve bought, geographical location and so forth. Should you be doing it? Absolutely! Segmenting your list is a great way to increase response rates and grow your profits.
It’s not just the segmenting you’ve got to think about, but also moving people from one list to another.
Example: Jane subscribes to get your free traffic report. A month later she buys your traffic product. But the week after that she also buys your video creation product, and the week after that she buys an affiliate product you recommended on product creation.
So what do you do – move her to a new list every time she buys? Keep her on more than one list? Get frustrated and decided to keep everyone on the same list?
List segmentation might seem complicated and messy, so let’s talk about why you would even bother with it in the first place. Then we’ll cover how to go about it, what you need to think about, and ways to make it pay off handsomely for you.
Why Segment Your List?
According to DMA, 77% of email marketing return on investment came from targeted, segmented campaigns. Segmented email campaigns produce, on average, 30% more opens and 50% more click-thru’s compared to untargeted email campaigns. That alone might convince you to start segmenting your lists.
Let’s say you have 1000 people on your list. 300 of those people purchased an exercise guide on using stretch bands. The other 700 didn’t buy the guide.
If you send an email to the 300 offering them a discount on the exercise stretch bands to go with the book they purchased, you’ll likely get a good response. And if you send an email to the 700 offering a discount on a package deal of the book and the bands, you’ll likely get a good response.
But if you sent an email to both lists with a more generic offer, your response rate would go down. You can see how segmenting your list can work to your advantage.
Here’s how you might think of list segmentation: Pulling out portions of your list who are the most likely to respond to certain offers, and then giving them those offers. For example, you might have a list of 10,000 people who are interested in online marketing. But certain people on that list are especially interested in video marketing, while others aren’t. Some are interested in email marketing, while others aren’t. And some are interested in affiliate marketing, while others aren’t.
If you can segment your list to send the right offers to the right people, your response will go through the roof.
“But can’t I just send all the offers to all my subscribers?”
You can, but it’s counter-productive for several reasons:
First, readers are less likely to open any of your emails if they aren’t tailored to their interests. If you’re sending every offer under the sun, they’re going to realize that most of your emails don’t contain anything relevant to them. They won’t open all of your emails just to find the few that do pertain to them.
Second, the math is terrible if you send everyone the same offer. Imagine you have subscribers with 5 different interests. You could send out 5 different emails on the same day, each tailored to their specific interest, and get sales on 5 different products. But if you sent out the same email to all of them, then 4 out of 5 will have no interest and won’t buy anything.
Third, if you don’t segment then you’ll inevitably send out offers to people who already purchased that product. And that’s bad.
Imagine you’re the list subscriber. You buy product X, and a few days later you get an email suggesting you go buy the product you just bought. Now you’re thinking this marketer is an idiot.
Or maybe after you buy the product, the price goes down. Now you’re steamed. You paid $99 last week, and now you get an email saying the product is on special for $79. Grrrrr.
Sure, you write and ask for a $20 refund and you probably get it. But what happens from here on out? You don’t buy anything because you figure a better offer will be coming next week.
One more scenario – you buy a product and forget about it. Then later you get an offer for that product, buy it and… Oops! You realize you’ve just been snookered into buying the same product twice. Sure, you get a refund on the second one, but how do you feel about the seller? Not too great.
The list of reasons to segment go on, but let’s talk about…
How to segment your lists
In a word – autoresponders. Your list management service (autoresponder) holds the keys to segmenting. You can create tags, so that when a subscriber takes a particular action, they get tagged. For example, when they buy product X, they are tagged so they no longer receive emails promoting product X.
You can create automations, so when someone buys product X, they get moved into the buyer’s sequence. This is yet another reason to list segment – you can send a series of emails to product buyers that makes sure they get the most out of that product, thereby reducing refunds.
You can create separate sequences for each product you promote, moving your readers from one sequence to the next based upon their actions and preferences. Plus you can create separate sequences based on preferences, what lead magnet they signed up to receive and so forth. With the technology available in services such as Aweber and Ontraport, you’re only limited by your imagination and the desires of your readers.
Get creative in segmenting
Sometimes you’ll need to get creative, such as offering a bonus package that they need to enter their email address to receive. This will give you a list of buyers to a particular affiliate product you’ve promoted.
Use opt-in forms that offer bonuses, freebies, guarantees, support and anything else you can think of to get readers and product buyers to subscribe to segmented lists.
Always be thinking – how can I segment my list so I get them the information and offers they want to receive?
What can you segment?
This is where it gets fun, challenging and even exciting.
There are so many ways to segment your lists, and there are no hard and fast rules on this. Really you need to decide what is best for you, your list and your niche.
Here’s some ways to segment your lists…
Purchaser or non-purchaser – have they made a purchase? How long ago? If it’s been a long time, you’ll want to give them a great offer to get them buying from you again. If they purchased recently, you might want to reward them somehow to keep them active.
How active – have they clicked a link in your emails in the past month? Generally you want to make more generous offers to the least active subscribers, to get them interacting and purchasing again.
Customer value – did they purchase a $10 product? $100 product? How much they’ve spent with you can determine what offers you send them. Be sure to speak to your best customers in a way that shows how important they are to you.
Geographical location – depending on your niche, this can be a terrific way to speak to people using their local lingo, customs and so forth to better relate to them and push more emotional buttons.
A good example would be sending out special emails to the U.S. for things like Thanksgiving and Fourth of July, or Boxing Day in the U.K or Anzac Day in Australia and New Zealand.
Area of interest – even if you build your list with a somewhat generic lead magnet, you can still segment your list based on interests. You can do this by making an offer – free or paid – and then segmenting those who click the link.
For example, your lead magnet is online marketing (very generic) and then you make offers to your main list for a free video on traffic generation, a report on making money with blogging, and a paid offer for a product creation course. Now you’ve got 3 separate list segments that are niched down.
Content format – some prefer written content such as blog posts and pdf’s. Others prefer podcasts, or video, or webinars. If you know how certain segments of your list prefer to consume their content, you can tailor future offerings accordingly.
Stages in the Sales Cycle – giving new subscribers an introductory email series is a great idea. This introduces them to you and your business and gets them excited for more. Then you might even give them a choice of what they would like to receive next.
This barely scratches the surface of different ways to segment your lists, but you get the idea.
Segmenting tips, ideas and monetization…
Making the same offer to your entire list? Segment anyway. Let’s say you’re promoting a course on traffic generation strategies to your entire online marketing list, which is segmented into 3 parts as follows:
– People interested in video marketing – People interested in blogging – People interested in Amazon affiliate sites
Of course you could send out the same email to everyone, but why would you?
Instead, talk about using videos to generate traffic to your video list. For your blogging list, talk about driving more traffic to blogs. And for your Amazon affiliate list, talk about driving traffic to Amazon affiliate sites.
Remember to tailor the subject lines to each segmented niche as well. You might be shocked at the improvement in your open rates, clicks and sales.
Send new subscribers your old offers.
Let’s say you launched a new product 60 days ago. Everyone on your list at that time received several emails about the product. But now you have new subscribers on your list – what to do? Send an email (or 2) just to them, telling them about the product. The point is to tell new subscribers about offers, products and opportunities they haven’t seen yet.
Segment product buyers who didn’t purchase the upsell.
Make them another offer to buy the upsell they missed – perhaps with an additional discount or an added bonus.
Segment affiliate product buyers based on product creator.
If you sold a hundred copies of Joe Smith’s course to your list, those buyers might want to know about everything else Joe Smith puts out. And right there in the email, you can remind them that they bought Joe Smith’s course back in June.
You can also segment based on interest – that is, people who clicked the link in the email to check out Joe Smith’s course, but didn’t necessarily buy. Remind them of their interest in Joe’s products.
Segment based on clicks.
Readers click a link to check out a product – send them a follow up email reminding them of their interest and that the sale is ending.
Last of all, get creative.
What can you offer certain segments of your list that will have them shouting ‘YES!’ The more segmented you make your lists, the more specific and creative you can get with your offers.
It’s possible to add another $1,000 – $2,000 a month or more to your bottom line if you live in the right location and own a car or truck.
In fact, some people actually lease a car or two in order to take advantage of these opportunities. And it makes sense: If you can lease a car for, say, $400 a month and make $2,000 a month, why not do it?
No doubt you’ve heard of Uber and Lyft, both of which allow you to start your own taxi service. But that’s not what we’re talking about here.
Instead, we’ve researched peer-to-peer sites where you can rent out your car to travelers for days and even weeks at a time while you focus on your internet business. Newer cars earn the most, as do popular travel destinations.
Turo – you can rent out your car, truck, SUV or minivan. Most rentals are at least a week. You might need to pick the person up or drop them off somewhere. Turo carries a $1 million liability insurance policy on every vehicle which covers damage and theft. turo.com
GetAround – similar to Turo, with reports of car owners earning up to $10,000 a year. www.getaround.com
Outdoorsy – do you have an RV sitting idle? Rent it out and earn $150 to $350 per day. The company handles bookings and payments and again carries $1 million in insurance. www.outdoorsy.com
EasyCar Club – this is the UK-based peer-to-peer car hire service. carclub.easycar.com
Do you use your car too much to rent it out? Then try a vehicle advertising service.
Wrapify – your car gets covered with a giant advertisement and you earn based on how much you drive. A typical commuter might earn $50 to $100 a week – which may potentially cover your car payment. www.wrapify.com
Carvertise – been around since 2012 and works like Wrapify. www.carvertise.com
None of these will make you rich, but they can add significant income to your bottom line while you’re growing your online business.
